Rather than make assumptions about what type of content resonates with your audience, Sprout users can drill into data at a message-level to help refine their strategies and messaging. In Sprout’s Twitter analytics dashboard, users can review their audience demographics by age and gender and leverage that to tailor Tweets accordingly. The way your brand communicates with a 54-year-old male will most likely be different than how you would with a 20-year-old female. Though you may have an idea of who your audience is, there is social data you can pull to get a deeper understanding. The first step in creating a successful campaign is getting to know your audience. Understand your audience on a deeper level If you manage multiple profiles, you can view data for all profiles at once, or narrow it down to one at a time. In Sprout’s Twitter Profiles view, users get a high-level snapshot of their data broken down into audience growth, outbound publishing behavior, top posts, impressions and engagement. Twitter analytics compiles all the behaviors and actions audiences take when they come across your posts or profile–the clicks, follows, likes, expands and more–and breaks down that data to help you analyze performance and refine your strategy. With Sprout’s powerful Twitter analytics capabilities baked into the dashboard, social media professionals can track KPIs, measure social ROI and prove the value of their efforts with ease. Reporting and analyticsĪccording to the 2019 Sprout Social Index, 39% of marketers say they struggle to demonstrate the value of social across their organization. Whether you’re interested in growing your follower count, gathering feedback or measuring how your audience reacts to a new, humorous voice, there’s a number of ways Sprout’s Twitter dashboard will help. The best Twitter dashboards help your business and social media team work more efficiently and effectively. Īs an official Twitter partner, Sprout Social has a robust Twitter dashboard that elevates those basics and expands reporting, publishing and management capabilities for businesses of all sizes.įor businesses and agencies managing multiple Twitter profiles, creating a dashboard is a necessity as it makes all your data and messages accessible from a single location.
As a free tool for small businesses or individual users, it’s great at providing a quick snapshot of Twitter basics like top Tweets, engagements, impressions, new followers and a few other metrics. What is a Twitter Dashboard?īack in 2016, Twitter made big waves when it released its own tool, aptly named Twitter Dashboard. With Sprout’s Twitter dashboard, businesses can publish, engage, collaborate and analyze their efforts all in one place. It doesn’t matter if you’re an agency working with multiple brands or an enterprise handling dozens of accounts, it’s crucial to have something that covers all the bases. Just like a car, businesses using Twitter need a dashboard that makes crucial information easily accessible and actionable. The car might still function, but without those critical indicators, it would only be a matter of time before you run out of gas, blow a tire or get pulled over. Imagine driving a car with no speedometer, no fuel gauge and no warning lights.